One of the things I love most about my “second career” as a real estate investor is the opportunity to share what I have learned with others who are passionate about the wealth creation potential of multifamily real estate.

Investing in apartments is, in my opinion, the ultimate way to create wealth that can last a lifetime (and beyond) and to realize tax advantages that simply cannot be found anywhere else.

Unfortunately, though, real estate investing is fraught with peril and is a magnet for all sorts of half-truths, misinformation, and myths.

Relying on the opinions of experts or mentors is not always the best way to learn how to become a successful investor.

You must have a lot more than a positive mindset and cheerleading if you want to avoid making mistakes in real estate investing that will cost you tons of money and cause you frustration and headaches.

You need solid, thorough, and accurate data; data that for some reason seems to be in short supply in the real estate investing world.

Recently, I was invited to speak at a gathering of real estate investors in Sacramento to discuss my REAL FOCUS methodology and the “10 Rules of Real Estate Intelligence.”

These rules are so critical to multifamily success that I made sure the event organizer provided me with a copy of this presentation to share with you.

When you watch the video, you will understand exactly how to evaluate the cities and (more importantly) the neighborhoods in which you may be considering investing. I’ll give you benchmarks, micro demographic insights, and show you how to locate the most important numbers you must know using online tools.

I know you are going to be amazed when you discover my proven way to pick the ideal locations in which to invest.